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Links make the web go round

On powerful social media sites, the hyperlinks you include in your posts don’t get counted as a link that will help improve your backlink profile. Also, on a lot of websites, they’ll have what’s called a “no-follow” link. Google prefers fresh content. An older page that’s regularly updated may outperform a newer page. Google has guidelines that regulate the use of keywords and regularly updates its algorithms to regulate the industry. You should aim to have the target search keyword within one of the HTML headers in your content (e.g. H2, H3, etc.).

Links make the web go round

SEO has tremendously grown over the past few years and search engines are getting smarter and smarter. Staying on top of the current updates and changes is thus crucial in deepening your knowledge of how to take advantage of it. If you are focused on a local market, it is also important to get connected with local businesses and organizations. Try to ask questions in the headers of your copy. Because more and more people are typing in whole questions when using search engines, these websites are going to be looking for content with those same questions – and the assumed answers within. LSI is just a fancy way of saying that Google understands when other phrases match the central keyword. So, if we were talking something like "make money fast" we could also use phrases like "generate cash quickly," which is the same thing effectively.

Page load speed

If content fails to align properly with keywords, as is often the case Google will ignore your content or give it low priority and searchers will click your link in Google organic results, but they will see the content is off the mark... and leave. The size of your images can have a big impact on your overall site speed (which is an important search ranking factor). Inbound links can come from your own website (linking from one page to another) or other web properties you control. Google just needs evidence that what is on a particular website is relevant to it’s viewers.

URL Structure Should Be Short

The words that make up a query are commonly referred to as “keywords,” a foundational element of SEO. Since the ultimate goal of your SEO strategy is to help people who are looking for your business or products, what more logical place to start than optimizing your site to best match customers' searches? Keywords are a critical component of the SEO strategy; optimizing your site for specific ones gives you the power to control which searches you rank for (and therefore who your target audience is). Without considering a search engine user's intent, you will attract too much unqualified traffic. According to Gaz Hall, a UK SEO Consultant : "Having a mobile friendly website is an absolute must the last couple of years. Google introduced mobile friendliness as a ranking signal in April 2015 and since then everything on the Web is about mobile."

Quality over Quantity

When a search engine crawls your site, it moves slowly from one page to another by following the links on the page. As it does, it collects data about the content of your page. Duplicate content is content that appears in more than one place online. When there are multiple pieces of identical content, it's difficult for search engines to decide which version is more relevant to a given search query. While there are a ton of great SEO companies out there providing valuable work and helping companies to reach new heights in terms of their exposure and profits, the unfortunate fact of the matter is that there are probably more not so great SEO companies. It is recommended to take a holistic approach to SEO and consider all factors. The days of being able to manipulate one or two isolated metrics are gone.
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