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The more backlinks you have, the higher you rank on Google Search

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From a quality page point of view, duplicate content is a low-quality indicator. Boilerplate text is another low-quality indicator. Make sure that your website is structured in a way that is friendly to search engines. If it’s tough for a search engine to crawl your site and index everything properly, you won’t get the SEO love that you deserve. Whenever a high authority blog links to your website, Google considers it as a positive signal toward your blog. Your blog becomes more important and it gives your site a boost in search rankings. The more backlinks you have, the higher you rank on Google Search. It is widely understood in the industry that search engine optimization should be built in, as early as possible, to the entire site development strategy, from choosing a content management system (CMS) and planning site architecture to developing on-page content.

Find Sites Linking To More Than One Competitor

The key is creating content ready to serve customers across various devices and platforms. Brands need to meet customers where they are in order to provide them information; but without data, this is impossible. Data can let brands know what their customers search for and what they want to see when they make these queries. A good page titles is probably one of the most important SEO strategies for one page SEO. You should include your niche keyword in each of your page titles and if possible your H1. Whether you should go after long tail keywords, which are specific and consist of multiple words, or after head terms largely depends on your competition. Mobile does not necessarily mean on the go. Studies find that people often grab the nearest device to look something up and in most cases that’s their smartphone.

More backlinks = Higher rankings

Your competitors may be investing more in their own SEO campaigns, outperforming you in the process. Google is far more capable of deciphering user intent and generating results that meet a user’s needs, rather than relying on one-to-one keyword matching. Don’t duplicate title tags across your website, as this can negatively impact your visibility When a search query is being typed, the search engine looks in its index, even while it is being entered, for the
most relevant information and displays the results in the SERPs. The results are then sorted by relevance.

Be persistent

There is no one quick fix for breaking through the rankings and getting yourself on top, unless you’re willing to pay an exorbitant amount of money for ads which are highly likely to just be ignored, anyhow. The reputation, authority, and credibility of a website will be judged by the search engines based on the type of backlinks the site has. When SEO isn’t done right it can be the cause of wasted time, money and a lot of frustration for many businesses. They might be ranking well for some keywords, but those keywords aren’t actually bringing in qualified traffic, leads or buyers. According to Gaz Hall, a UK SEO Consultant : "The visual structure of your website is, in most cases, presented by the menu of your website. Of course, breadcrumbs and permalinks help a lot here as well, but these are not the things an ordinary visitor will take into account. The menu is."

Businesses are born out of ideas

I think it's good to have lots of content on the website given the 'long tail' nature of searchers' keyword queries. Write proper page titles. Not overly optimized titles targeting a gazillion keywords. No. Proper, one sentence titles that contain your brand name and your focus keyword. Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie’s List, Yellow Pages, and other listing resources associated with your industry. The page title is still one of the most important ranking factors for Google, so you have to make sure it’s optimized correctly for every page. This means adding the relevant keyword to each particular page and making sure that your page title isn’t too long.
20.12.17 12:27


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Make Mobile SEO A Priority

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Building backlinks is not enough. You also have to monitor every link your website is earning. Not knowing who links to you or when links are being removed can cost you a lot of traffic. White hat, grey hat, and black hat are terms used to describe the type of SEO tactics used. White hat SEOs follow the guidelines of Google and other search engines. Grey hat SEOs aren’t afraid to bend the rules a bit, while black hat SEOs blatantly break the rules. One of the most important steps when starting with SEO is to align it with your wider goals. It’s useful to set initial goals for what you want to achieve with your content to explore how to involve SEO in the process. If you want to score the No. 1 position on Google, sit down with your teammates and brainstorm questions relevant to your brand, services or products.

Make Mobile SEO A Priority

Use keywords relevant to your products and services that your customers are searching for, especially in your Title Tags and internal links. Write legible, readable copy, and treat the meta description as if it’s an advert for your web-page It’s vital to double-check spelling and grammar with a thorough spell-check AND proof-read from a fresh pair of eyes. Google will probably spot multiple glaring mistakes, but more importantly if you’re making multiple typos then visitors will trust your content less. Meta description tags can influence click-throughs but aren't directly used for rankings.

Site Architecture

Good ways to boost readability include breaking up sub-topics within your content, using images and videos to help explain difficult concepts, and visually highlighting one or two quotable sound bites that illustrate key points. Anchor text can affect how Google weighs up links to your site. If linking to your homepage and referring to your brand, anchor text should just say your website or brand name. Links to your homepage that are more descriptive “leading experts in local SEO” can be seen as manipulative, so you want to avoid this. Links are still a critical element to Google’s algorithm and their value needs to be protected. Google reported an incredible hike of the key search term ‘near me’ in recent years, showing that customers are specifically looking for local sellers. When it comes to commercial search terms, winning the ‘near me’ battle could bring you a ton of relevant traffic.

How Often Should You Update Your Content?

Domain authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. If an SEO tactic worked for one website that does not mean the same can be successfully applied to another. The reality is that, for many businesses, 10-20 high-quality links will lead to top rankings in short order – sustainable rankings will last for years. Gaz Hall, from SEO Hull, had the following to say: "One of the most common misconceptions is that blogging on your own site is going to help your SEO."

If it isn’t on Google, it doesn’t exist

At the end of the day, Google makes decisions based on the number of links pointing to your pages and the circumstances surrounding such links. Since the advent of Panda and Hummingbird, LSI is becoming increasingly important in SEO as it’s used by Google to determine between ‘keyword stuffed’ articles and genuinely relevant content. Today, many sites use secondary menus to accommodate for additional content. Loads of site-owners can’t help but state that they “can’t squeeze all they have to say in just a few pages.” Using structured data, you can serve Google your address details in the most convenient way.
18.12.17 14:18


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