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More backlinks = Higher rankings

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SEO has tremendously grown over the past few years and search engines are getting smarter and smarter. Staying on top of the current updates and changes is thus crucial in deepening your knowledge of how to take advantage of it. Anyone with a site that provides useful content and has the right network can now drive organic traffic. Besides voice search and Google’s focus on that, more is changing in and for Google. Specifically: a few new technologies and a profound new way of looking at the web. Especially for local or small businesses, determining your niche is very important. When you know your niche, you can emphasize what makes your products or brand unique, therefore improving your odds to rank well for them.

More backlinks = Higher rankings

The visual structure of your website is, in most cases, presented by the menu of your website. Of course, breadcrumbs and permalinks help a lot here as well, but these are not the things an ordinary visitor will take into account. The menu is. The secret to building a blog that gets crazy backlinks, ranks for awesome keywords and makes you money on autopilot? Long Tail SEO is a really useful technique to generate organic search traffic for your website. Integrate selected keywords into your website source code and existing content on designated pages.

Fixing an Internal Linking Problem

One of the most frequently asked questions by fellow SEO consultants probably is: “What online marketing tools do you use?” Content that empathizes with prospective customers’ emotions can guide them through their journey as a buyer. Get contextual links to your site that’ll boost your organic performance on search engines. Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches.

Create Images That Attract Links

Website with streamlined URL structures often tends to rank higher than those with a messy structure and confusing organization of content. The days of stuffing keywords into bad content and having it rank are long gone. Now your content needs to focus on your target persona and your keywords need to flow within the content. Overfed with countless advice making things look simple and obvious, webmasters often rely on their intuition, common sense, or gut feelings when it comes to SEO… and they often fail. According to Gaz Hall, a UK SEO Consultant : "Your website must be set up to track the sources of conversions accurately; otherwise, you won't know which search engines produce the most leads—and you won't be able to continuously improve your SEO campaign."

If it isn’t on Google, it doesn’t exist

Search engines drive dramatic quantities of focused traffic, comprising people intent on accomplishing their research and purchasing goals. After the emergence of major updates, like Panda and Penguin, search optimizers have thrown around the term “penalty” to scare SEO novices into thinking that one simple mistake could instantly tank their site’s rankings. Although bounce rate is hard to measure you should definitely monitor the trend of your bounce rate and the differences in bounce rate between your pages. If a specific page has a very high bounce rate, you should try to figure out what’s the cause. You could add links to other useful pages or call to actions to keep people on your site. The page title and URL are two of only a small number of elements that are present for a user to view within the search engine results page. It’s fair to say that they have a huge impact on click-through rate from the SERPs.
17.12.17 10:37


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Doorway pages - are they the answer?

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Most people get SEO wrong, because they focus on what they think search engines want instead of focusing on the user. Know where and how to use keywords in your content for maximum searchability. Through its Panda, Penguin, and Hummingbird updates, Google’s making it even harder for site owners and bloggers to get quality incoming links. Mobile has changed our lives. It has also changed SEO. Mobile SEO helps you to reach customers and satisfy their needs in an enjoyable way.

Developing an SEO Plan Prior to Site Development

Sites that aren’t optimized for user intent and mobile SEO will fail. In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. Sometimes, your blog simply doesn’t get the attention and the traffic you want it to get. If neither your ranking nor your SEO has changed, you probably just need to put in a little bit of effort Keep your sentences and paragraphs short, and break them up with line breaks (white space makes much for a much nicer reading experience on mobile) and subheadings

What worked a few years ago is now irrelevant.

The easiest way to get editorial links is to create outstanding content that people will want to share with their readers. Another way is to guest post on a high-quality site that is in your niche. There are domains which are better to receive links from than others. These are domains that are “trusted” sources and have higher domain authority. Blog comments are a great way to promote content, diversify anchor text and build out a natural link profile. Another valuable way to improve your domain authority is by getting other people to link to your website and your content. That takes time, some strategic networking, and a little ingenuity.

SEO + design = greatness

In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine optimization. Doorway pages are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase. In many cases, doorway pages are written to rank for a particular phrase and then funnel users to a single destination. A greater number of people will stick to voice search, so SEO specialists will have to adjust to this relatively new type of search. According to SEO Consultant, Gaz Hall: "SEO changes quickly. Information that was true six months ago, may not be true today."

Page load time

If content fails to align properly with keywords, as is often the case Google will ignore your content or give it low priority and searchers will click your link in Google organic results, but they will see the content is off the mark... and leave. One of the most frequently asked questions by fellow SEO consultants probably is: “What online marketing tools do you use?” A lot of people and businesses will pour money into a professional website only to find out that visitors won’t magically begin appearing on their site. The other point that has become increasingly important is that relevant anchor text should be used in links. This applies not just to external links pointing into your site, but internal linkages throughout your Web site.
14.12.17 15:38


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