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   27.07.18 00:03
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Single-keyword SEO has been a staple for a long time

Creating incredible content that people will want to share is still the best way to earn links. Meaningful content that operates as part of a wider digital marketing strategy, with the likes of social media and blogging all playing a part, is now key. When the damage is done, it can be very hard to get back onto Google’s good side. In fact, that's often impossible. Rather than targeting a broad audience, local SEO is about chiseling down and honing in your reach to target a specific group of people living in a certain area. It’s all about making the most of the existing relationships, communities, and consumer ties.

Use Responsive Design

In most cases, it's not the technical issues themselves that are hurting your SEO efforts, but the results that are caused by the errors they create. If you have plans to be in business for more than five years, you need to invest in SEO. You likely won’t see an immediate impact, but it has the potential to be the best return on investment for your business. As other search engines become the default Web browsers instead of Google, it makes sense to optimize for those search engines as well. With all the signals in the Google algorithm – and there are hundreds of them – why would links still be so valuable as a signal?

Expand as necessary.

A page that’s no longer working can affect your site’s rankings in search engines, but also user experience and the engagement. You should definitely be using canonical URLs with keywords and a relevant directory structure that also includes keywords. You should also avoid using too many page variables after the URL. When you're ready to scale your strategy, consider hiring a professional SEO agency or a highly skilled SEO specialist. Whether you are a fresh-faced SEO newbie just starting to learn the ropes, or an SEO veteran who can recite the ins and outs of every Google update ever, SEO is a complex subject.

Intent

As search engine bots crawl and index webpages, links serve as bridges that let them reach the billions of interconnected pages on the internet. From there, search engines are able to analyze and “understand” the contents of each page. When searching on mobile, there is a huge difference with desktop: Google knows exactly where you are and the results you get are customized according to your physical location. Anyone with a site that provides useful content and has the right network can now drive organic traffic. Gaz Hall, an SEO Expert from the UK, said: "Online search is a murky world for those looking to be found at the top of Google's Search Engine Results Pages (SERPs)."

Single-keyword SEO has been a staple for a long time

Updating content across a site should be a priority as Google rewards fresher content for certain searches. To prove your value and make the most of your SEO knowledge, you need to sell management on the idea of investing in it. Webpages on HTTPS had positive correlation with higher rankings. Successful sites load fast. Even a small delay can have an impact on visitor numbers, ad views and conversions.
9.12.17 09:18
 


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