SEO has tremendously grown over the past few years and search engines are getting smarter and smarter. Staying on top of the current updates and changes is thus crucial in deepening your knowledge of how to take advantage of it. Anyone with a site
that provides useful content and has the right network can now drive organic traffic. Besides voice search and Google’s focus on that, more is changing in and for Google. Specifically: a few new technologies and a profound new way of looking at the web. Especially for local or small businesses, determining your niche is very important. When you know your niche, you can emphasize what makes your products or brand unique, therefore improving your odds to rank well for them.
More backlinks = Higher rankings
The visual structure of your website is, in most cases, presented by the menu of your website. Of course, breadcrumbs and permalinks help a lot here as well, but these are not the things an ordinary visitor will take into account. The menu is. The secret to building
a blog that gets crazy backlinks, ranks for awesome keywords and makes you money on autopilot? Long Tail SEO is a really useful technique to generate organic search traffic for your website. Integrate selected keywords into your website source code and existing content on designated pages.
Fixing an Internal Linking Problem
One of the most frequently asked questions by fellow SEO consultants probably is: “What online marketing tools do you use?” Content that empathizes with
prospective customers’ emotions can guide them through their journey as a buyer. Get contextual links to your site that’ll boost your organic performance on search engines. Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches.
Create Images That Attract Links
Website with streamlined URL structures often tends to rank higher than those with a messy structure and confusing organization of content. The days of stuffing keywords into bad content and having it rank are long gone. Now your content needs to focus on your target persona and your keywords need to flow within the content. Overfed with countless advice making things look simple and obvious, webmasters often rely on their intuition, common sense, or gut feelings when it comes to SEO… and they often fail. According to Gaz Hall, a UK SEO Consultant
: "Your website must be set up to track the sources of conversions accurately; otherwise, you won't know which search engines produce the most leads—and you won't be able to continuously improve your SEO campaign."
If it isn’t on Google, it doesn’t exist
Search engines drive dramatic quantities of focused traffic, comprising people intent on accomplishing their research and purchasing goals. After the emergence of
major updates, like Panda and Penguin, search optimizers have thrown around the term “penalty” to scare SEO novices into thinking that one simple mistake could instantly tank their site’s rankings. Although bounce rate is hard to measure you should definitely monitor the trend of your bounce rate and the differences in bounce rate between your pages. If a specific page has a very high bounce rate, you should try to figure out what’s the cause. You could add links to other useful pages or call to actions to keep people on your site. The page title and URL are two of only a small number of elements that are present for a user to view within the search engine results page. It’s fair to say that they have a huge impact on click-through rate from the SERPs.