Building backlinks is not enough. You also have to monitor every link your website is earning. Not knowing who links to you or when links are being removed can cost you a lot of traffic. White hat, grey hat,
and black hat are terms used to describe the type of SEO tactics used. White hat SEOs follow the guidelines of Google and other search engines. Grey hat SEOs aren’t afraid to bend the rules a bit, while black hat SEOs blatantly break the rules. One of the most important steps when starting with SEO is to align it with your wider goals. It’s useful to set initial goals for what you want to achieve with your content to explore how to involve SEO in the process. If you want to score the No. 1 position on Google, sit down with your teammates and brainstorm questions relevant to your brand, services or products.
Make Mobile SEO A Priority
Use keywords relevant to your products and services that your customers are searching for, especially in your Title Tags and internal links. Write legible, readable copy,
and treat the meta description as if it’s an advert for your web-page It’s vital to double-check spelling and grammar with a thorough spell-check AND proof-read from a fresh pair of eyes. Google will probably spot multiple glaring mistakes, but more importantly if you’re making multiple typos then visitors will trust your content less. Meta description tags can influence click-throughs but aren't directly used for rankings.
Good ways to boost readability include breaking up sub-topics within your content, using images and videos to help explain difficult concepts, and visually highlighting one or two quotable sound bites that illustrate key points. Anchor text can affect
how Google weighs up links to your site. If linking to your homepage and referring to your brand, anchor text should just say your website or brand name. Links to your homepage that are more descriptive “leading experts in local SEO” can be seen as manipulative, so you want to avoid this. Links are still a critical element to Google’s algorithm and their value needs to be protected. Google reported an incredible hike of the key search term ‘near me’ in recent years, showing that customers are specifically looking for local sellers. When it comes to commercial search terms, winning the ‘near me’ battle could bring you a ton of relevant traffic.
How Often Should You Update Your Content?
Domain authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. If an SEO tactic worked for one website that does not mean the same can be successfully applied to another. The reality is that, for many businesses, 10-20 high-quality links will lead to top rankings in short order – sustainable rankings will last for years. Gaz Hall, from SEO Hull
, had the following to say: "One of the most common misconceptions is that blogging on your own site is going to help your SEO."
If it isn’t on Google, it doesn’t exist
At the end of the day, Google makes decisions based on the number of links pointing to your pages and the circumstances surrounding such links. Since the advent of
Panda and Hummingbird, LSI is becoming increasingly important in SEO as it’s used by Google to determine between ‘keyword stuffed’ articles and genuinely relevant content. Today, many sites use secondary menus to accommodate for additional content. Loads of site-owners can’t help but state that they “can’t squeeze all they have to say in just a few pages.” Using structured data, you can serve Google your address details in the most convenient way.